High Performance Marketing Management
A Balanced Scorecard For Marketing Mastery
The marketing balanced scorecard translates marketing strategy to operational terms and sows the seeds for marketing accountability as measured and highlighted on the marketing dashboard and go to The marketing balanced scorecard allows organizations to define and track business objectives relating to the customer value proposition and customer outcome metrics including factors such as market share, account share, acquisition, satisfaction, and retention.

 

 

MasterMarketing's balanced scorecard approach allows senior managers to set objectives for the holistic set of corporate objectives which allows organizations to prosper and grow thus avoiding the failures caused by narrowly-focused goals and a lack of awareness of the internal and external forces which can cause so much damage.

The Marketing Balanced Scorecard
Accountability For Your Marketing Programs

Many marketing executives are continuously focused on developing tactics and strategies to help their companies succeed in their marketplace. However, many do not know the answer to the questions… What's working? What's not working? Where do you need to pay the most attention to improve your marketing? The Balanced Scorecard introduced customer metrics into performance management systems. some companies lose sight of the ultimate objective: to make a profit from selling products and services. In their zeal to delight customers, these companies actually lose money with them. They become customer-obsessed rather than customer-focused.

The MasterScorecard^™ is designed to provide clear marketing metrics to help you score each element of your marketing program as objectively as possible. The MasterScorecard^™ delivers an integrated view of your overall marketing performance based on a rollup of all the metrics, with different weighting for different goals and objectives. The MasterScorecard^™ allows you to establish key performance indicators and strategy maps for your marketing initiatives designed to help you understand exactly where you are with your marketing efforts.

Each metric is organized by category, weighted and rolled up into a single total score for the entire marketing function. Executives can drill down into any metric for more detail and to analyze trends. Senior management receives monthly reports to keep informed on how marketing is performing against corporate goals. Within the marketing organization, scorecard goals are built into individual performance goals to ensure that incentives are aligned properly with marketing objectives. The MasterScorecard^™ metrics deliver highly actionable intelligence for your marketing programs.

Contact us today for a free consultation. We can assist you with the development of your marketing balanced scorecard.